Sub Standard Magazine

Balancing the owner’s desire for a playful brand with the user’s need for clarity and reliability was a key challenge. My primary focus was designing a website that builds trust, with playful elements supporting rather than overpowering the core messaging. I aimed to create a system that reflects the company’s personality while maintaining credibility. The project also strengthened my website design skills and pushed me to grow in Webflow. In addition, we developed distinctive merchandise intended to extend beyond simple promotion, resulting in assets that feel cohesive and memorable.