Sonic Boom Rebrand

Role

Lead Designer, Brand Identity, Web Design, Marketing

Collaborators

Fawn Chen

Timeline

12 Weeks (January-March 2024)

Tools

Illustrator, Indesign,  Photoshop, Figma

Overview:

Reevaluate Sonic Boom's mission and brand traits. Create design system, logo, & cohesive web presence. Implement rebrand through a new storefront, website, and merch.

Problem To Solve:

Sonic Boom has weak brand consistency, limited appeal to younger demographics and an underdeveloped online presence.

Solution

Create branding that is energetic and appeals to a younger audience. The rebrand will still appeal to older core audience by referencing nostalgic motifs. A cohesive presence will be established across platforms. A new logo that is clear, recognizable and works well in a variety of lock ups will be created. A flexible toolkit will be made for future designers.

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Brand Identity

Concept Board

image of signature dish at a japanese restaurant

Logo

image of signature dish at a japanese restaurant

Colors

image of signature dish at a japanese restaurant

Type

image of signature dish at a japanese restaurant

Photography

image of signature dish at a japanese restaurant

Textures

image of signature dish at a japanese restaurant

Brandbook

Brand Application

image of signature dish at a japanese restaurant
image of signature dish at a japanese restaurant
image of signature dish at a japanese restaurant
image of signature dish at a japanese restaurant
image of signature dish at a japanese restaurant

Web

Instagram stories

Web Page

NEWSLETTER EMAIL

Process

Research

Sonic Boom Records has been a staple of Seattle's music scene since 1997. Founded by Jason Hugh- es and Nabil Ayers, it started as an independent record store and swiftly evolved into a celebrated record label. Their commitment to eclectic music and local artists has not only shaped Seattle's musical landscape but also established them as a key influence in the industry.

Insights

The grunge aesthetic connects our brand to younger audiences seeking an authentic music-buying experience. Through exploration, we identified grainy textures, blurred imagery, and hand-made elements as the most effective way to express the raw, imperfect nature of live music and candid moments. These visual cues were informed by field research conducted in record stores around Seattle.

Tonal Territories

Logo Sketches

Logo Iterations