Mega Mushroom Branding

Role

Lead designer, brand identity, copy witer, web design, marketing

Timeline

6 months

Tools

Illustrator,  Photoshop, Webflow

Overview:

Brand Mega Mushroom, create a website that caters to customers while maintaining brand identity. Create merchandise and print ads that fit within the brand.

Problem To Solve:

Mega Mushroom Mechanical is a plumbing business seeking a brand identity. Its owners are seeking a brand voice that sets itself apart from competition and pushes a friendlier and more playful identity than traditional plumbing businesses.

Solution

The solution balanced the company’s playful personality with the user’s need for clarity and trust by building a website that feels approachable, reliable, and easy to navigate. Playful branding elements, merchandise, and one off graphic pieces were used to showcase the company’s personality while creating a memorable and distinctive brand presence.

Brand Identity

Logo

image of signature dish at a japanese restaurant

Logo Variations

image of signature dish at a japanese restaurant

Type

image of signature dish at a japanese restaurant

Palette

image of signature dish at a japanese restaurant

Brand Application

Store Banner

image of signature dish at a japanese restaurant

Billboard

image of signature dish at a japanese restaurant

Letter Ad

Hat

T-Shirt

Web Design

Custom Website >>

Process

Research

Mega Mushroom Mechanical is a Seattle-based plumbing company developing a distinct brand identity. The goal is to appeal to younger homeowners while presenting a more inclusive, approachable alternative to traditional blue-collar plumbing brands. The owners value creativity and fun, aiming to bring a sense of playfulness and personality into the visual identity.

Insights

Defining the right tone for the logo was a challenge. I set out to create a mascot that felt friendly and approachable. My initial concept referenced Super Mario with 8-bit imagery, but I recognized its limited versatility and potential for confusion. I ultimately developed an original cartoon mascot, refining it through several iterations until it clearly communicated Mega Mushroom’s speed and service.

Establishing a single color palette proved more difficult. The owner preferred incorporating multiple palette options presented during the process. While this diverges from a strictly controlled brand system, the brand’s playful, local character allows for a more flexible and casual approach to color.

Logo Iterations

Billboard Sketches

Billboard Drafts