Mega Mushroom Branding

Role: Lead designer, brand identity, copy witer, web design, marketing

Timeline: 6 months

Tools: Illustrator,  Photoshop, Webflow

‍Overview: Brand Mega Mushroom, create a website that caters to customers while maintaining brand identity. Create merchandise and print ads that fit within the brand.

Problem To Solve: Mega Mushroom Mechanical is a plumbing business seeking a brand identity. Its owners are seeking a brand voice that sets itself apart from competition and pushes a friendlier and more playful identity than traditional plumbing businesses.

Logo

image of signature dish at a japanese restaurant

Palette

image of signature dish at a japanese restaurant

Type

image of signature dish at a japanese restaurant

Logo Iterations

Research

Mega Mushroom Mechanical is a Seattle-based plumbing company developing a distinct brand identity. The goal is to appeal to younger homeowners while presenting a more inclusive, approachable alternative to traditional blue-collar plumbing brands. The owners value creativity and fun, aiming to bring a sense of playfulness and personality into the visual identity.

Print Material

image of signature dish at a japanese restaurant
image of signature dish at a japanese restaurant

Store Banner

image of signature dish at a japanese restaurant

Merch

image of signature dish at a japanese restaurant

Insights

Defining the right tone for the logo was a challenge. I set out to create a mascot that felt friendly and approachable. My initial concept referenced Super Mario with 8-bit imagery, but I recognized its limited versatility and potential for confusion. I ultimately developed an original cartoon mascot, refining it through several iterations until it clearly communicated Mega Mushroom’s speed and service.

Establishing a single color palette proved more difficult. The owner preferred incorporating multiple palette options presented during the process. While this diverges from a strictly controlled brand system, the brand’s playful, local character allows for a more flexible and casual approach to color.

Web

Custom Website >>

Final Thoughts

Balancing the owner’s desire for a playful brand with the user’s need for clarity and reliability was a key challenge. My primary focus was designing a website that builds trust, with playful elements supporting rather than overpowering the core messaging. I aimed to create a system that reflects the company’s personality while maintaining credibility. The project also strengthened my website design skills and pushed me to grow in Webflow. In addition, we developed distinctive merchandise intended to extend beyond simple promotion, resulting in assets that feel cohesive and memorable.