Zumiez X Student Driver

Project Overview

Zumiez and the streetwear brand Student Driver joined forces to create a one of a kind experience for their fans. A Zumiez store was activated as a meet and greet with actors and brand founders Sung Kang and Daniel Wu. The event required print and web promos along with various accessory assets.

  • Create promo materials and miscellaneous assets for an in-store cross promotion event.

  • Zumiez stakeholders

    Student Driver brand coordinators

    Zumiez core audience: 13-17 year old’s

  • CATEGORIES: Branding

    TIMEFRAME: 1 week

    TOOLS: Illustrator, InDesign, Photoshop

Digital Assets

Web Banners

Promo banners needed to be resized for various aspect ratios

Print Assets